Digital Marketing Development by Storytelling Management Partnerships to Identify the Location Area for Urban Community Product

Digital Marketing Development by Storytelling Management Partnerships to Identify the Location Area for Urban Community Product
  IJETT-book-cover           
  
© 2024 by IJETT Journal
Volume-72 Issue-1
Year of Publication : 2024
Author : Sumitra Nuanmeesri, Shutchapol Chopvitayakun, Preedawon Kadmateekarun
DOI : 10.14445/22315381/IJETT-V72I1P127

How to Cite?

Sumitra Nuanmeesri, Shutchapol Chopvitayakun, Preedawon Kadmateekarun , "Digital Marketing Development by Storytelling Management Partnerships to Identify the Location Area for Urban Community Product," International Journal of Engineering Trends and Technology, vol. 72, no. 1, pp. 275-283, 2024. Crossref, https://doi.org/10.14445/22315381/IJETT-V72I1P127

Abstract
This study aims to develop an application to identify the marketing location area in the digital channel for increasing income in urban communities by applying the Rational Unified Process (RUP) architecture. The results found that the performance evaluations were higher than the criteria level by the experts and were consistently aligned, as evidenced by the small interquartile range and quartile deviation. In addition, it was found that it was not difficult to learn to use the application, relying on a hypothesis t-test with a significance level of 0.05 by users. Therefore, this work fosters public participation and self-reliance by using digital technology, thereby mitigating income inequality and the way for ensures economic sustainability in urban diversity.

Keywords
Digital marketing, Identify the location area, Management partnerships, Storytelling, Urban community.

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