Factors Affecting Continuance Intention to Use E-wallet among University Students in Bangladesh
Factors Affecting Continuance Intention to Use E-wallet among University Students in Bangladesh |
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| © 2023 by IJETT Journal | ||
| Volume-71 Issue-6 |
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| Year of Publication : 2023 | ||
| Author : Most. Sadia Akter, Mohammad Rakibul Islam Bhuiyan, Somaya Tabassum, S. M. Ashraful Alam, Md Noor Uddin Milon and Md. Rakibul Hoque |
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| DOI : 10.14445/22315381/IJETT-V71I6P228 | ||
How to Cite?
Most. Sadia Akter, Mohammad Rakibul Islam Bhuiyan, Somaya Tabassum, S. M. Ashraful Alam, Md Noor Uddin Milon and Md. Rakibul Hoque, "Factors Affecting Continuance Intention to Use E-wallet among University Students in Bangladesh," International Journal of Engineering Trends and Technology, vol. 71, no. 6, pp. 274-288, 2023. Crossref, https://doi.org/10.14445/22315381/IJETT-V71I6P228
Abstract
E-wallets are becoming increasingly popular as more people use digital payments for everyday transactions. The research is determined to assess the relationship among essential factors for usage intention to use e-wallets among some selected undergraduate university students in Bangladesh. The researchers took a more precise approach by combining the TAM and TPB models to conduct this research. Primary and secondary data collection are required for investigation. About 347 data have been collected. Data were analyzed through SPSS as well as SmartPLS software. Collected data was analyzed through a mix of descriptive and inferential statistics. Students' adoption of electronic wallets at public universities was studied using inferential statistics. Researchers used descriptive statistics to break down the demographics and personalities of e-wallet users. The sample of users for e-wallets who provided the data is representative of the general population. Using structural equation modelling, the researchers discovered support for all but two of their hypotheses. Thus, the study concluded that both positive attitudes toward e-wallets and high estimates of their usefulness are significantly associated with long-term intentions to use them. The study's implication, combining TAM and TPB models, was empirically evaluated at some selected universities to identify students' persistent intent to use electronic wallets. In addition, developers of e-wallet apps bear in mind the aspects of e-wallet adoption by users as they create their apps.
Keywords
E-Wallet, Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), Continuance Intention, Undergraduate University Students.
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