Examining the Availability of Digital Technologies and Analysis of the Preferences with Neural Network Analysis

Examining the Availability of Digital Technologies and Analysis of the Preferences with Neural Network Analysis
  IJETT-book-cover           
  
© 2023 by IJETT Journal
Volume-71 Issue-3
Year of Publication : 2023
Author : M. Karthik Ram, S. Selvabaskar
DOI : 10.14445/22315381/IJETT-V71I3P207

How to Cite?

M. Karthik Ram, S. Selvabaskar, "Examining the Availability of Digital Technologies and Analysis of the Preferences with Neural Network Analysis," International Journal of Engineering Trends and Technology, vol. 71, no. 3, pp. 59-64, 2023. Crossref, https://doi.org/10.14445/22315381/IJETT-V71I3P207

Abstract
This study aims to examine the availability of digital technologies and analyse their preference with Artificial Neural Network Analysis among small & medium retailers. This study identified new digital technologies which are emerged in this domain, and the technologies are Barcode, Quick Response code, Digital payments, and Electronic Data Interchange. Further, this study identified nine major constructs which have measured the influence through neural network analysis. Artificial Neural Network analysis aimed to map the most important determinant in this study. Further, it measures the most important determinant in this research. From that analysis, this study found that the most important determinant is Digital infrastructure, consumer readiness and availability of new digital technologies.

Keywords
Barcode, Quick Response Code, Digital Technologies, and Electronic Data Interchange.

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