Digital Marketing as an Innovative Communication Tool in the Health Tourism System
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International Journal of Engineering Trends and Technology (IJETT) |  |
| © 2020 by IJETT Journal | ||
| Volume-68 Issue-8 |
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| Year of Publication : 2020 | ||
| Authors : Vadym Viktorovych Bayev, Olena Victorivna Bayeva, Ivan Stepanovich Bakhov, Irina Yaroslavivna Antonenko, Irina Leonidivna Melnyk |
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| DOI : 10.14445/22315381/IJETT-V68I8P207S |
Citation
MLA Style: Vadym Viktorovych Bayev, Olena Victorivna Bayeva, Ivan Stepanovich Bakhov, Irina Yaroslavivna Antonenko, Irina Leonidivna Melnyk "Digital Marketing as an Innovative Communication Tool in the Health Tourism System" International Journal of Engineering Trends and Technology 68.8(2020):36-40.
APA Style:Vadym Viktorovych Bayev, Olena Victorivna Bayeva, Ivan Stepanovich Bakhov, Irina Yaroslavivna Antonenko, Irina Leonidivna Melnyk. Digital Marketing as an Innovative Communication Tool in the Health Tourism System International Journal of Engineering Trends and Technology, 68(8),36-40.
Abstract
The article examines the essence of internet marketing and digital marketing in the context of their role in the system of integrated marketing communications in the field of health tourism. The leading sites of companies working in the field of health tourism are analyzed. The use of modern digital marketing technologies, in particular crowd marketing and its basic tools in the field of health tourism, is investigated.
Reference
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Keywords
health tourism, health tourism portal, marketing communications; Internet marketing; digital marketing; crowd marketing.